My Inner Strenx

Become stronger and more successful with Strenx™ steel products.

My Inner Strenx™ is a program for manufacturers who possess the drive to make the best possible products using Strenx™ steel. It’s also a way for operators and end users to identify producers and products made with superior steel and quality-controlled production techniques for their demanding applications.

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Explore the benefits you can get with My Inner Strenx® application

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Watch our member Wielton’s Strenx® chassis. As a leading tipper producer, they constantly work on cutting weight. By being a My Inner Strenx® member, they show that their chassis are made with premium quality.

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My Inner Strenx® for
platforms

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My Inner Strenx® for
agriculture

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My Inner Strenx® for
cranes

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My Inner Strenx® for
transportation

Licensed members, certified products

My Inner Strenx® represents a quality certification for applications that use Strenx® performance steel. Typical applications are found in a wide range of industries and segments that use high-strength steels and benefit from weight savings, such as lifting and transportation, agriculture, offshore cranes, trains and light rail vehicles, and yellow goods machinery.

Leading manufacturers who show expertise and innovation in using high-strength steel and who follow SSAB’s quality recommendations are granted licenses to put the My Inner Strenx® trademark sign on their products. These companies have extensive knowledge of steel properties, fully understand the advantages of Strenx® performance steel and continuously use them in their product development. The sign shows their customers that the product has been optimized to be strong and light, made with Strenx® performance steel and manufactured according to SSAB-certified design and material specifications.

A sign of quality

Although anyone can buy a product branded with My Inner Strenx®, not just anyone can make such a product.

So, when you see the My Inner Strenx® product logo you can be sure it was manufactured to the highest standards by a qualified program member. All members have been thoroughly assessed to earn the right to display their sticker. Once a company becomes a member, it must continue to maintain and uphold stringent professional criteria.

Serial numbers for traceability

SSAB takes the quality of our Strenx® products very seriously. In fact, all My Inner Strenx® product stickers carry a serial number that can be used to track the exact customer and product.

Want to check the authenticity of your machine or equipment? Just send the serial number of your My Inner Strenx® sign to myinnerstrenx@ssab.com.

The benefits of membership

For starters, members have priority access to an array of SSAB services and resources for design, development and production of existing and new products. SSAB Tech Support shares the latest in product knowledge and workshop practices with member companies. Members also gain a direct channel to the SSAB Knowledge Service Center for help when looking for innovative ways to design with Strenx® performance steel.

Other benefits include a Technical Development hotline, the opportunity to take part in regular design and technical seminars on Strenx® applications, direct access to SSAB Shape business advisors, and support in brand building and marketing to users.

Feber - shaping the tipper market

Customer case

Shaping the tipper market

A close partnership with SSAB Shape and the high-strength steel Strenx™ is helping the trailer and tipper manufacturer Feber stay strong in the market – by reducing weight, costs and their environmental footprint.

Feber is a tipper and trailer manufacturer based in Poland that is well known for its high-quality products and innovative thinking. In their continual pursuit to become more competitive, the company has made it their goal to develop tippers that can contribute to lower fuel consumption and increased payloads. The challenge, however, was finding a material that allowed them to make the necessary design changes, while staying economical.

Lighter, more fuel-efficient tippers

For nearly 10 years, their winning strategy has been the use of Strenx high-strength steel from SSAB. Strong yet thin dimensions of Strenx allow them to manufacture lighter and more fuel-efficient end products. Furthermore, a close partnership with SSAB Shape for pre-processed components has helped Feber keep manufacturing costs to a minimum. Today, Strenx can be found in nearly every tipper chassis that Feber makes.

“By partnering with SSAB and using Strenx, Feber has been able to refine their chassis designs over the years in order to get the most out of the high-strength steel,” says Janusz Kuczynski, regional sales manager SSAB Poland. “The chassis that Feber manufactures today are some of the most advanced on the market, in terms of resistance to cracking and fuel efficiency; however, Feber wants to reduce weight even further.”

Improved crack resistance, weight reduction and less welding

Feber first decided to make the switch to Strenx steel (originally called Domex) because the chassis, made from mild steels, were too heavy and prone to cracking. Feber chose to use Strenx 700 and has continued using it when developing new, lighter chassis designs.

“Feber has been highly satisfied with their choice of Strenx and now have the intention to go towards even higher grades like Strenx 960 in the future. This may result in a further weight reduction,” says Kuczynski.

Another major benefit that Feber has realized from their choice of Strenx 700 is better resistance against cracking. The high strength, consistency and excellent weldability of the steel allows for designs that would otherwise be prone to fatigue cracks.

“Overall, the amount of welding performed during the manufacturing of the tipper chassis has also been reduced drastically thanks to the thinner profiles,” adds Kuczynski. “The lower thickness of Strenx equals lower welding costs.”

Yet another benefit is the reduction of costs thanks to prefabricated components from SSAB Shape.

SSAB Shape

SSAB Shape is a part of SSAB’s value-added service offering that begins with high-strength steel and provides a variety of refined services on different levels – from the simplest processing like bending and cutting to finished applications and patents.

SSAB Shape has been instrumental in the success of the tippers manufactured by Feber. They provided design assistance as well as deliveries of prefabricated flanges and webs produced by SSAB in Poland.

“By using SSAB Shape to produce the flanges for the trailer chassis, Feber not only gets a component that fully leverages the benefits of Strenx steel, but one that they can quickly implement into the manufacturing process, thereby saving time and money.”

Bending and laser welding were other operations performed by SSAB Shape in order to supply Feber with components that need only a few steps to assemble.

“The result was that Feber has been able to produce and sell more sophisticated and innovative products that have changed industry standards and boosted their competitiveness.”

After such a long-term partnership with SSAB, technical cooperation is more or less a daily routine. Over the years, Feber has been able to achieve the highest design results in terms of weight and fatigue as well as a streamlined manufacturing process thanks to simple workshop procedures – and this means high-quality products with lower production costs.

TMC Cancela - My Inner Strenx® member representing agricultural industry

Customer case

My Inner Strenx program for forestry and agricultural

“We are convinced that our state-of-the-art products are superior to every other brand on the market, and participating in the My Inner Strenx™ program means added value that will support and reinforce our marketing and sales.”

J. David Señarís, head of the design department at Spanish manufacturer of agricultural machinery TMC Cancela, explains why the company was the first SSAB customer in southern Europe to become a My Inner Strenx member, and the first one in the world in its sector.

Founded in 1971, TMC Cancela decided early on to focus on repairing and innovating custom solutions for the agriculture and forestry sectors.

TMC Cancela

High-strength steel for tough environments in highly specialized industries

Today, TMC Cancela is highly specialized in its core industries with a large product program including forestry mulching solutions and quality agricultural machinery like mowers.

“As you can understand, our products are mostly used in a very tough environment and our customers expect our machinery to fulfil their purpose whatever the situation,” says David Señarís.
Advanced high-strength steel has a long history at TMC Cancela.

“But it really was an improvement when we got in contact with the SSAB product program,” says David Señarís. “This was around 2008, shortly before TMC Cancela started its international marketing.”

Strenx steel a perfect fit for customer requirements

The properties of the Strenx™ steel grades fit TMC Cancela’s requirements perfectly.

“Strenx means added value in every step of our process,” says David Señarís. “From design to cutting, bending and welding we benefit from the SSAB products we use.”

David Señarís stresses that part of the recent success for TMC Cancela on the world market is a result of a totally new design program.

“We have even implemented ideas from the automotive sector in our design department,” he says. “Quality and lifespan are of course important when customers are buying new machinery, but almost always a good design makes all the difference when it comes to the final decision.”

A good design choice

And, in David Señarís’ opinion, when it comes to design SSAB’s Strenx steel really is a good choice.

“When we are able to use a thinner steel we gain advantages without losing properties when it comes to design,” he states. “Not only does our product become lighter, but perhaps more importantly it looks lighter. And we can add several design elements that are attractive to our customers.”

TMC Cancela keeps most of its development and manufacturing processes in-house. In addition to development and design, there is also a workshop that handles most of the cutting, bending, welding, painting and final assembly of the product.

Continuous improvement and product development

“This really is an advantage when it comes to our work with product development and continuous improvement,” says David Señarís. “The close connection between all the departments in the company makes us more aware of trends on the market, customers’ experience from using our products, and also if there are any kind of difficulties during the manufacturing process.”

That’s why he is very well informed about the advantages of the Strenx products in the workshop.

“Easy to bend, easy to cut, less deformation when welding, better mechanical properties. I could go on…”

But equally important is the final customers’ recognition that TMC Cancela always uses Strenx steel. The company reinforces this connection using serialized stickers on the products that display the My Inner Strenx logo.

“It gives added value to our products, which the final customers really appreciate. They know that the combination of TMC Cancela design and Strenx is a winning concept. And we see that confirmed in our sales figures.”

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