The company is in the process of certifying most of its crane accessories and attachments under the My Inner Strenx™ program. They believe that the My Inner Strenx™ decal on their attachments proves to customers that they are getting a high-value product with a longer service life than comparable products. They are also looking forward to the prioritized technical and marketing support that program membership brings.
So, what are some other benefits of membership for BSV Krantilbehør?
“We are proud to be a part of the SSAB world and a My Inner Strenx™ member,” says Jasna Lagumdzija from sales and marketing at BSV. ”It gives us an even higher credibility towards our customers regarding quality and sustainability, as well as the possibility to use this membership for co-branding our quality products.”
Flemming Jensen adds: “It’s that focus on the right strong material combined with our own employees’ experience and expertise that has helped us to lift both the company and our brand.”
BSV’s long-standing customers appreciate what they get from the company, too. Morten Nørgaard, VP of HawkeyePedershaab Concrete Technologies, says, “We’ve been a customer of BSV’s for over 30 years. We develop high-quality, specially designed lifting equipment in close collaboration with BSV for concrete pipes and well systems, and we have not had a single product claim on BSV’s equipment during that entire period.”